National Public Radio

Place A Bet On Your Weight-Loss Goal, And You May Win Twice

NPR discusses the efficacy of corporate incentive programs for weight loss and lifestyle modification, and how the “double-incentivization” strategy may be a better approach for many. NPR’s Allison Aubrey interviews HealthyWage Founder and CEO David Roddenberry along with HealthyWage $1,500 winner Ben C discuss the carrot AND the stick approach! Read more or listen to the full story!